Talks With Teads | Embracing Digital Innovation and Emotional Marketing from Suntory Global Spirits

In the latest episode of “Talks with Teads,” Natalie Bastian, Teads’ Global CMO, sits down with Maria Elena Rodriguez from Suntory Global Spirits to discuss innovation, data, and emotional marketing. Broadcasting live Teads Converge at Verchant, Teads Yacht at Cannes Lions 2024, this episode delves into the unique media challenges and opportunities in the Spanish market, focusing on the integration of digital strategies and data-driven insights.

Elena discusses her collaborative approach at Suntory, integrating various disciplines to optimize consumer communication. She highlights the importance of digital media and first-party data in maintaining strong customer connections, especially given advertising restrictions on TV and radio. Suntory is developing a CRM model to better understand and engage with their audience.

Emotions play a central role in Suntory’s creative strategies, aiming to create an emotional connection with consumers through experiential marketing. Elena emphasizes the importance of data in enhancing consumer experiences and driving brand consideration. With the deprecation of cookies, she stresses building robust first-party databases to engage with like-minded consumers effectively. Elena shares her excitement about applying these insights to improve their strategies in Spain.

Learn more about the exciting developments in AI and Data in our “Talks With Teads” series.