Omnichannel/CTV – Teads https://www.teads.com The Global Media Platform Fri, 14 Jun 2024 02:31:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Omnichannel/CTV – Teads https://www.teads.com 32 32 Teads Launches Creative Consortium to Elevate Omnichannel Advertising https://www.teads.com/creative-consortium-launch/ Wed, 12 Jun 2024 18:42:59 +0000 https://www.teads.com/?p=73109 Teads, the global media platform, today announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to enhance exceptional creative services further and maximize campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalized and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by […]

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]]> Talks With Teads | Justin Taylor on The Future of CTV and Consumer Engagement https://www.teads.com/talks-with-teads-justin-taylor-ctv/ Wed, 12 Jun 2024 13:49:36 +0000 https://www.teads.com/?p=72922 In a live session from the Campaign Media 360 event in Brighton, Natalie Bastian, Global CMO at Teads, sits down with Justin Taylor, Managing Director of Teads UK, to discuss the latest trends and insights from their first annual CTV report. As they descend from the iconic i360 tower during a Teads-sponsored happy hour, they […]

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]]> Safeguarding Your Brand: The CTV Advantage https://www.teads.com/brand-safety-ctv/ Tue, 04 Jun 2024 01:50:11 +0000 https://www.teads.com/?p=72709 Keeping your brand safe online is like trying to keep your house sand-free after a beach day – despite your best efforts, it remains a persistent challenge. Nearly 80% of respondents in a Statista survey emphasize the importance of vigilance regarding ad placement next to negative content, highlighting the increasing focus advertisers have on preserving […]

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]]> Talks With Teads | LG Ad Solutions on Navigating the Future of TV Advertising https://www.teads.com/talks-with-teads-lg-ad-solutions-on-navigating-the-future-of-tv-advertising/ Sun, 02 Jun 2024 15:12:37 +0000 https://www.teads.com/?p=72698 In the latest episode of “Talks With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we dive into an engaging conversation with Serge Matta, President of LG Ad Solutions. This episode covers key trends in the advertising industry, including the power of AI, innovation, the CTV Native format, and the critical role of CTV in […]

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]]> Teads’ CTV Pulse Report Explores Distinctive UK Consumer & Media Insights in 2024 https://www.teads.com/uk-ctv-pulse-report-2024/ Tue, 28 May 2024 08:45:42 +0000 https://www.teads.com/?p=72371 New UK CTV Pulse report finds that over one in five UK households have cancelled streaming subscriptions due to price concerns. A new report from Teads, the global media platform, reveals that 21% of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14% of […]

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]]> Talk With Teads | KINESSO on Leveraging AI, CTV, and the Cookieless Future https://www.teads.com/talk-teads-cookieless-ctv-kinesso/ Tue, 21 May 2024 01:20:01 +0000 https://www.teads.com/?p=72455 In the latest episode of “Talk With Teads,” we were live in Miami at the MMA Global event, Possible 2024. Hosted by Natalie Bastian, Teads’ Global CMO, this episode features an insightful conversation with Amanda Marks, Director of Programmatic Strategy and Activation from KINESSO, who sheds light on emerging trends in media and creative strategies. […]

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]]> Navigating Fragmentation in the TV and CTV Space https://www.teads.com/navigating-fragmentation-in-the-tv-and-ctv-space/ Mon, 13 May 2024 21:25:52 +0000 https://www.teads.com/?p=72034 No one’s keen on the idea of shelling out more for the same TV content across different platforms, be it through the latest streaming service or their traditional pay-TV package. It’s a dilemma that’s becoming all too familiar for viewers navigating the increasingly fragmented landscape of television today. But how does one begin to untangle […]

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]]> Neala Brown on Beet.TV: Unpacking Teads’ New Omnichannel Attention Innovations https://www.teads.com/neala-brown-on-beet-tv-omnichannel-attention/ Thu, 09 May 2024 13:43:23 +0000 https://www.teads.com/?p=71954 Last week at the NewFronts, Neala Brown, SVP of Strategy and Insights at Teads, unveiled new groundbreaking Omnichannel Attention partnerships with Adelaide and TVision.  Following her announcement, she spoke with Beet.TV to delve deeper into these developments. She highlighted Teads’ collaboration with TVision and Adelaide, which aims to transform campaign measurement and optimization across mobile […]

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]]> Teads Launches First-to-Market Innovation with TVision and Adelaide to Maximize Media Quality Across the Glass https://www.teads.com/first-to-market-media-quality-innovation-across-glass/ Mon, 29 Apr 2024 11:48:13 +0000 https://www.teads.com/?p=71803 Teads launches two first-to-market innovations designed to maximize the impact of quality media across the glass in partnership with TVision and Adelaide. Starting in the US, with Luxottica as an early beta partner, these offerings revolutionize how we measure and optimize advertising campaigns across mobile and TV glass. These partnerships will revolutionize measurement by leveraging […]

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]]> Teads’ Outstream Unit Shines As Google Adopts IAB Standards https://www.teads.com/teads-outstream-as-google-adopts-iab-standards/ Mon, 01 Apr 2024 19:00:19 +0000 https://www.teads.com/?p=71053 Google’s recent announcement regarding its adoption of the IAB’s new definitions for instream and outstream video advertising has ignited discussions across the digital advertising landscape, signifying substantial shifts in the industry. Effective today, April 1st, Google AdX has been updated to align with the new industry standard definitions for instream and outstream video. The revised […]

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]]> Strengthening Our Commitment to Quality Media: Teads inventory is MFA-Free https://www.teads.com/mfa-free/ Fri, 29 Mar 2024 06:30:59 +0000 https://www.teads.com/?p=71040 The proliferation of low-quality inventory in the media landscape has given media buyers the false impression that digital advertising inventory is infinite. Made-For-Advertising (MFA) websites across the open internet are the primary drivers of this inflated inventory. These sites often produce no original content, trick users into clicking on ads, and juxtapose more than 10 […]

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]]> Teads & Little Caesars Omnichannel CTV Campaign Amplified Brand Awareness in LATAM https://www.teads.com/little-caesars-omnichannel-ctv/ Mon, 25 Mar 2024 19:52:57 +0000 https://www.teads.com/?p=71028 Boosting brand awareness is always on the agenda. Teads and Haik Agency partnered in Latin America on an omnichannel campaign, integrating Connected TV (CTV) and video, to significantly increase awareness of Little Caesars in El Salvador, focusing on promoting a special offer. The Objective: The plan was simple but ambitious: make a splash with Little […]

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