Talks With Teads | Teads and VIDAA: Transforming CTV Smart TV Advertising

Teads has partnered with VIDAA, a leader in Smart TV technology, to bring exclusive CTV home screen access to Hisense’s content selection portal across various key markets, including the US, UK, Mexico, Brazil, Italy, Australia, and Canada. This partnership is a major step forward in connecting advertisers directly with audiences through one of the world’s most advanced smart TV operating systems.

In our newest “Talks with Teads” segment, Denis Oštir, Senior Director of Market Development at VIDAA, sheds light on this partnership. He discusses how this collaboration not only extends the reach for advertisers but also enhances the viewer’s experience at home. Denis highlights VIDAA’s innovative approach in changing the landscape of TV advertising, focusing on creating impactful and engaging advertising experiences on television platforms.

This partnership is about more than just business. It’s a proactive move towards embracing the growing trend of ad-supported content. VIDAA is leading this movement, emphasizing the need for innovation in delivering content and maximizing advertising effectiveness.

By combining Teads’ expertise in advertising with VIDAA’s technological know-how, this partnership is opening up new possibilities for impactful advertising on Smart TVs. It enables advertisers to connect with audiences right from their homescreen, showcasing the strengths of both Teads and VIDAA.

Beyond responding to current trends, this partnership is paving the way for future innovations in digital media and advertising, reflecting the changing habits in media consumption and advertising in the Smart TV industry.

For an in-depth look at how this partnership is reshaping Smart TV advertising, check out our “Talks with Teads” episode. Discover the exciting developments brought about by the Teads and VIDAA partnership, and see how they are creating new benchmarks in the world of Smart TV advertising. Watch now and be part of this advertising evolution.