Talks With Teads | Driving Efficient and Environmentally Responsible Supply Chain Optimization (SPO) Through Streamlined Purchasing

Efficiency in supply chain management not only benefits your business but also enhances sustainability efforts for both you and your clients. In the latest Talks with Teads, Chief Product Officer Remi Cackel highlights the increased costs for brands associated with multiple buying hubs trying to access the same inventory, and how the conversation has expanded beyond price efficiency to encompass sustainability considerations. 

Teads’ unique position in supply path optimization, achieved through direct publisher integrations, allows it to work alongside partners like Jounce and Scope3 to enable brands to effectively measure, optimize, and report on carbon emissions, while reducing their carbon footprint.

As the top-ranking platform for directness of supply path to DSPs, as validated by Jounce Media, Teads is making sustainability actionable at scale.

Hear more from Remi on turning knowledge into measurement and optimization to pull the right levers toward carbon efficiency as well as advice to marketers developing their plans around responsible advertising. Watch the full video above.

To learn more about our partnership with Scope3, read the press release.